j0shua

Technology & Team Leadership

Building and scaling high-performing, people-centric engineering cultures that deliver impactful products.

My Leadership Philosophy

As an engineering leader with experience through the Director level, I believe in building teams grounded in trust, autonomy, and a shared passion for solving complex problems. My focus is on creating an environment where engineers can do their best work, fostering both individual growth and collective success.

I thrive on translating business strategy into technical reality, ensuring that we're not just building features, but building the right things, the right way. I champion clear communication, data-informed decisions, and a culture of continuous improvement to drive results and build resilient, scalable systems.

Career Journey

May 2024 – April 2025

Senior Software Engineer

OBMedia, LLC

  • Architected a high-throughput pixel tracking system for 11 major ad platforms (Facebook, Google, TikTok), driving robust attribution and campaign scalability.
  • Engineered a full-stack CRUD application for campaign management, streamlining operations and providing a central UI for templated pixel deployment.
  • Owned and optimized data pipelines with Apache Airflow and Snowflake, processing billions of events for analytics, fraud detection, and attribution modeling.
  • Partnered with data science to deploy AI/ML models for dynamic keyword generation, directly increasing ad conversion rates and revenue.
  • Scaled the core clickstream processing system to handle over 12 billion monthly requests, significantly improving throughput and reliability.

Sep 2019 – April 2024

Director of Engineering

Sony Music Entertainment

  • Led three engineering divisions focused on global tax/payments, knowledge graph, and music publishing platforms.
  • Directed the Taxes & Payments team, scaling client onboarding and financial systems to process over $1B in royalty payments annually.
  • Spearheaded a successful payment vendor integration, enhancing the efficiency and security of global financial operations.
  • Architected and owned the company's first knowledge graph, solving complex challenges in hierarchical authorization, content deduplication, and data aggregation.
  • Drove the technical strategy and execution of the primary AWS partnership, leading to improved security posture, cost-savings, and operational excellence across all teams.

Feb 2015 – April 2019

Engineering Manager

LiveIntent, a Zeta Global Company

  • Managed and scaled two engineering teams (~12 engineers) responsible for API, Reporting, and Frontend applications on a platform managing over $100M in annual ad spend.
  • Fostered a high-performance culture through mentorship, performance management, and active recruitment, including university outreach and interviewing.
  • Drove the strategic migration from a monolith to a microservices architecture using Docker and Jenkins, dramatically improving deployment velocity and system resilience.
  • Engineered a custom middleware API and a reporting application with 100% test coverage, capable of handling real-time queries and sending 1,500+ daily reports.

Nov 2013 – Nov 2014

Software Development Manager

Discovery Communications

  • Led a team of 4 engineers, establishing a culture of technical excellence through pair programming, code reviews, and mentorship.
  • Served as the technical authority for mobile and emerging platform application development (iOS, Roku), guiding strategy and execution.
  • Owned the data migration and access strategy for all applications during a complex CMS and digital asset management system transition.

Sep 2011 – Nov 2013

Platform Architect & Senior Software Engineer

Business Insider

  • Led a team of 10 engineers and scaled the Varnish Cache infrastructure to support traffic growth from 84M to over 203M monthly page views.
  • Drove a complete frontend refactor that reduced page load times by over 3 seconds, significantly improving user experience.
  • Architected and executed a full CMS rewrite, migrating legacy PHP forms to a modern JSON REST-based architecture with a KnockoutJS frontend, resulting in fewer bugs and enhanced usability.
  • Ensured 100% uptime during three seamless ad server migrations (OpenX, OAS, DFP), demonstrating technical precision under pressure.

Experiments & Projects

Boggle Game

A classic Boggle game built with vanilla JavaScript and Tailwind CSS. Test your vocabulary against the clock!

HTML JavaScript TailwindCSS

Lights Out

A logic puzzle game where the goal is to switch all the lights off. Built with JavaScript and CSS grid.

JavaScript CSS HTML

Emojify Site

A fun tool that uses a local JSON file to convert your text into a string of corresponding emojis.

JavaScript JSON HTML

Let's Connect

I'm currently seeking a new role as a Director or Senior Director of Engineering. If you're looking for a passionate leader to help scale your team and technology, I'd love to talk.